BOONE

Video

Online

In-cinema

Social media

My role(s): copywriter, creative director

Fun fact: Coming off of the height of the pandemic, tourism started opening up. That said, people were still prioritizing destinations that offered lots of outdoor activities. Perfect for Boone. So, we hired a professional racing drone operator to create exciting virtual experiences that people could come experience for real.

Experiential

Social media

My role(s): co-creator

Fun fact: Armed with the insight that there are just some things you have to do in Boone if you want to do them right, we staged a number of stunts in downtown Charlotte. The actors attempted Boone activities in the city only to be let down. The goal was to capture social media content not just make an impression with the handful of passers-by.