TRAVEL/
TOURISM
BOONE, NC
Boone, NC was a long-time client of ours at Clean. The last campaign we created for them was centered around a straightforward claim. It's Better In Boone. What "it" was depended on what you wanted to experience. The truth is, there are just some things that you have to experience in Boone because they're better. Click the link to see some of the ways I helped spread the truth.
NC ZOO AND AQUARIUMS
In a very short time, we made a long-lasting impact on the North Carolina Zoo and the North Carolina Aquariums. Both campaigns were grounded in each entity's core focus. The Zoo was all about using natural habitats to transport you to the continents. The Aquariums were all about educating visitors about the abundant and varied aquatic life found in our state. Click the link above to check out the campaigns.
CHARLOTTESVILLE, VA
You wouldn't think a destination rich in history surrounded by vineyards and natural beauty would be challenging to promote. Most times that's true. We were just fortunate to have won the tourism business three months after one of the darkest events in recent American history. An event whose organizers decided to commemorate with an anniversary just weeks before our new campaign was due to launch. Click the link above to see how we addressed the situation.
