CHARLOTTESVILLE

MORE TO 'C

Print
Online display
Social media
Video
Microsite
My role(s): copywriter, creative director, UX designer, interactive strategist
Fun fact: This is the campaign that replaced the one we had to scrap at the last minute. The basic premise was that there was more to Charlottesville (C'ville) that wine, weddings, and what was in the news. Then we went about showing people instead of just telling them. Our series of video shorts, Nickel Tours, was a key to making the case.

JOINED IN STRENGTH

Microsite
Print
Social media
Swag
Out-of-home
Guerrilla
My role(s): chief salesperson, co-creator, creative director, copywriter, UX designer, interactive strategist
"Fun" fact: Actually, just watch the video.