LENOVO

Video

Online display

Microsite

My role(s): UX designer, co-writer, creative director

Fun fact: We really did what you see in the video. The idea was inspired by the fact that people with PCs overestimate their boot up times and people with Macs underestimate theirs. To prove Lenovo computers with Rapid Boot could boot up in 10 seconds, we devised a demo that put that claim to the test and played off of people's boot up misconceptions.

Print

My role(s): copywriter, creative director

Fun fact: The original attempt at these ads fell flat because the writer just focused on Lenovo. I leveraged my love of racing and applied it to my knowledge of the product to create ads that captured the reason why a partnership between Lenovo and Ducati racing should matter to the target.