PORSCHE
BOXSTER - THE ROADSTER. REINVENTED.
Video
Microsite
Print collateral
Direct marketing
Online display
My role(s): copywriter, interactive strategist, UX designer
Fun fact: The video at right was the heart of an experience that allowed users to pause the video and get vehicle details by interacting with pop-ups. The experience was online and distributed in the the Boxster catalog on CD-ROM. Bonus fact, the line I wrote (The Roadster. Reinvented.) became the tagline for the entire Boxster campaign.
CAYENNE - PURE PORSCHE IN AN UNEXPECTED FORM
Video
Online display
Microsite
My role(s): interactive strategist, copywriter, UX designer
Fun fact: Both the video and the microsite had to be created using only existing imagery and footage shot for other launch campaign assets. Despite this fact, the microsite went on to win a silver pencil at at the One Show. Again, the line I wrote (Pure Porsche in and Unexpected Form.) became the tagline for the entire Cayenne launch campaign.
