QWEST
THE HEAVY DUTY INTERNET
Video
Online display
Microsite
Out-of-home
Email
My role(s): UX designer, co-writer, messaging strategist, creative director
Fun fact: Qwest was referring to their service as HD Internet, but had no definition for HD. As part of our pitch to become AOR, we named it Heavy Duty. The client liked it so much they trademarked it.
PROTECT UR REP
Video
Online display
Email
Microsite
My role(s): UX designer, interactive strategist, co-writer, creative director
Fun fact: With this campaign we broke new ground with Xbox Live. Our development team actually showed their team that it was possible to use gamer avatars outside the Xbox Live environment. It turned out to be a good thing for our campaign, but in the long run it might have been a vulnerability that we helped expose.
ULTIMATE PROBLEM SOLVER
Microsite
Print
Video
Role(s): interactive strategist, UX designer, co-writer, creative director
Fun fact: First, I wish I came up with the idea, but I didn't. I just got to help bring it to life and create a couple of puzzles. Basically, the campaign tapped into the competitive spirit of the target audience (IT professionals) and got them to solve puzzles whose answers were proof points for Qwest's enterprise service offerings. A leaderboard kept track of who was moving through the levels the fastest.
