SOUTHERN COMFORT

Website

My role(s): interactive strategist, UX designer, co-writer, creative director

Fun fact: The design was inspired by how residents of New Orleans used bulletin boards to communicate with neighbors in the aftermath of Hurricane Katrina. Site visitors could interact with the posters on the site which were used to present content.

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My role(s): interactive strategist, UX designer, creative director

Fun fact: Before we launched the redesigned southercomfort.com, we gave fans the opportunity to adopt pieces of the old site. We literally sent chunks of code to people who signed up.

Website

Online display

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Video content

Media partnerships

My role(s): interactive strategist, UX designer, content creator, creative director

Fun fact: This site was an online school dedicated to helping make going out more fun. Learners could watch video courses or read slide decks on a range of entertaining nightlife topics and earn a degree. Media partners like Maxim and Pandora contributed original content in addition to content we created. Learners could also submit courses.

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My role(s): creative director, co-writer

Fun fact: This campaign was designed to help popularize the SoCo & Lime shot outside of the NYC bar scene. The ads ran in the back of magazines like Rolling Stone, Spin, and Maxim.